DFWM was launched in June last year. It is located in the Peace Market, Tongil Market, Sinpyeong Fashion Town, Dong Peace Fashion Town, Nam Peace Shopping Mall, Techno, Belpost and Kwanghee Fashion Mall. It is a global brand that selects specialized items.
DFWM participated in the 2018 SS CHIC (China International Clothing & Accessories Fair) fair, held at the National Exhibition and Convention Center in Shanghai on April 14-16. Two booths were set up at the Young Blood Pavilion to showcase over 50 products, including clothes and bags.
An average of 800 people visit the booth every day, showing high interest in Dongdaemun apparel and accessories business.
An official from the Dongdaemun Global Luxury Market Development Group said, “Since the exhibition in China, the number of visitors through Widget and the number of Chinese retailers looking for Dongdaemun has increased,” he said. On the 15th, Dongdaemun Fashion Wholesale Market has been publishing Monthly Information Magazine No. 1 which conveys the news of the trade.
The Dongdaemun Market Global Luxury Market Development Project is in the process of revitalizing the Dongdaemun Gate in connection with eight markets including Shinpyeonghwa Fashion Town, Nam Peace Shopping Mall, and Dongpa Peace Fashion Town, located in Jung-gu, Seoul.
It is selected as a market management innovation support project supported by the Ministry of Small and Medium-Sized Venture Business, Seoul City, and Jung-gu Office, and will receive a total of 5 billion won including government subsidies for three years.